How to use video to grow your personal brand

How can you stand out in the crowd? How can you establish yourself as the go-to expert in your industry? How can you grow your personal brand?

You may be struggling to find clients. Maybe you're frustrated trying to be heard above the noise on social media today. Maybe that's the last place you want to be anyway, given that you're staring at a screen all day working from home.

And yet, the opportunity online is greater now than ever.

According to the website Oberlo, the e-learning market is expected to grow to $325 billion by 2025.

How can you take advantage of that? How can you be seen as the expert in your field?

By being real. By sharing your stories. By using video effectively.

Video helps you establish trust, create connection, and build relationships with potential clients and customers. And video can make that happen quickly.

-Do you have a story to tell, but you don't know how to tell it?

-Do you have an expertise that serves people, yet those closest to you don't know what you do?

-Do you want to inspire people, yet you feel hidden?

-Do you need a push to yourself out there?

Cheryl Tan is hosting a 90-minute hands-on interactive workshop for ODU/IIE Women’s Business Center. In this workshop, she will help attendees begin to use video to build their personal brand. This workshop is especially helpful given the impact of COVID-19 on the business community.

Be ready to show up on camera in order to get the most out of the session.